Where in the world am I today?: Flying from Honolulu to Hilo then on to the STAR Princess

Today’s cool marketing tip comes to you thanks to my buddy David Duchemin, formerly “The Rubber Chicken Guy!” Dave now works as a humanitarian photographer and has also authored a very popular book on photographic vision entitled ‘Within the Frame.’

Anyway, back in his days as “The Rubber Chicken Guy” he wore a bright green suit and had catch phrases in his marketing like ‘Green, It’s the new Funny’ so this whole green image thing became a very big part of his promotional materials. Then one day he showed up on my doorstep and handed me a bottle of Jones Green Apple Soda with his picture all over the label.

As it turns out, it’s a pretty easy thing to get done. Just head over to

http://www.myjones.com/

And order up some of your very own soda in a flavor/colour that most suits your image and have your image plastered all over the bottle’s label… It’s the sort of thing that’s sure to leave an impression and is likely something that people will end up talking about well after they’ve enjoyed the soda!

This entry was posted on Monday, September 28th, 2009 at 2:34 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.