Where in the world am I today?: North Vancouver, BC, Canada
Had a phone conversation with a producer this past weekend about a job coming up in March and at one point in the conversation he asked me about posters and other graphics that he could use to promote my performances at his festival.
“It’s all on-line,” I said.
Being able to point people to a downloadable source of photos, graphics, posters and other information that they can use to promote you is something everyone should include on their website. I’ve had a number of other conversations with other producers who, when I asked if they needed any promo materials, informed me that they’d already downloaded everything they needed from my website and that if they needed anything else they’d let me know…
It’s actually funny sometimes to see what images people pick to promote my show because I have images that are relevant to various markets that I work for and sometimes people will pick an image to promote my show that I wouldn’t necessarily say matched the market that the image was specifically designed for, but wha’cha gonna do? By putting the information up for general consumption you sort of leave some room for interpretation on the other end of the connection…
Even though some images make more sense for certain markets, all of the images and all of the graphics were designed to promote me, so what ever image is picked tends to be OK and if there’s really something off with their choice it gives me fodder for conversation and jokes at the beginning of my shows anyway so I’ve never really felt too mis-represented by having someone mix and match the images I’ve got on across various markets all that much.
I suppose I could avoid this eventuality by not posting the information on-line and instead providing the appropriate promotional images each time a client asks for something, but I’ve received more positive feedback than negative about having on-line options that make life easier for those in charge of putting together festival brochures and flyers because of the ease-of-use my site offers.
Keep it clean, keep it easy to navigate and make it easy for people who need to access and download your promo and you’ll make a lot of friends with people behind the scenes as well as those who are in charge of booking you.
