Where in the world am I today?: North Vancouver, BC, Canada
Nothing too complicated about this post… Stickers are a pretty basic staple to the arsenal of promotional items you can use to market your show. I’ve had several over the years, but the cbg logo featured in the picture has been a real winner… The colors are bold the logo clean and simple and although it doesn’t actually say much about who I am and what I do, those that know me or who’ve heard of me recognize it immediately…
Now one could argue that it would be better to have a logo that said more about what you do, but I can give you several examples of companies who’s logos have nothing to do with their product – The red white and blue circle used by Pepsi, the swoosh used by Nike and the Apple with a bite out of it that Apple Computers uses – none of them say anything directly about the business activities of the parent company, but they’re all instantly recognizable and immediately associated with the product that they represent. Perhaps it’s arrogant on my part to feel that the cbg logo would do the same in my small world as those logos do for those companies, but hey… I like it, I’m sticking with it.
But all of this takes me a long way away from the original point that I was trying to make… Stickers Rock! The ability to have your logo immediately adorning just about anything is pretty amazing. I know a lot of performers who have prop cases that they cover with stickers. Either of places they’ve been or of other performers that they’ve run into. I make a point of handing stickers out to these folks as it’s fun to know that where ever they’re traveling, they’re taking a little piece of me with them.
Back to Apple Computers for a second. They enclosed a white apple logo sticker in with every hardware product that they sell. From computers to iPods there’s a sticker in every box. I find it both amazing and amusing to notice people who’ve taken their Apple Sticker that they perhaps got with an iPod purchase and put it on their windows based lap top… somehow it just a bit backwards, but it’s cool that Apple realized that stickers could be such a powerful marketing tool and decided to included it with so as part of the contents of their products. I wear VANS tennis shoes and in every shoebox comes a sticker… Stickers are just a cool and easy way to put your name on things and the cooler your sticker looks the more likely people are to stick it somewhere…
[…] When I grew up we called these embroidered bits of fabric patches. Later I found out that they can be called emblems or crests, but no mater what you call them, having and embroidered rendition of your logo that can then be applied to bags, hats, socks, jackets, shorts – heck, just about anything is a killer way to help reinforce your brand on just about anything and everything and has a slightly different effect than a peal and stick sticker. […]