Where in the world am I today?: North Vancouver, BC, Canada

OK… So I admit it… Just two short weeks ago when I posted that I’d created a Facebook Fan Page I was a bit sceptical about the how’s and why’s of it all, but I’m becoming a convert. I think this is in part because at the end of the shows I’ve been doing on Robson Square during the Olympics I’ve been mentioning to people that if they liked the show, they should check me out on Facebook and they have… Someone (Gina Johnstone) even sent me a link to a video she had taken… How cool is that!?!?

OK… It’s not like I’ve got a gazillion Fans who have actually signed up to the page at this time, but I’m starting to wrap my head around the importance of building a bit more of a resource on-line to specifically reach out to Fans and not only for me to reach out to Fans, but for Fans to reach out to me… I Fans can interact more immediately with a Facebook Fan Page than I had at first realized and the ability for them to post pictures and videos to the Fan Page is pretty cool.

I’m a big fan of Steve Martin, have been for years and around about the beginning of this year he posted a little video of himself playing banjo and inviting his Fans to create a video to go along with a song that was inspired by his dog running around the back yard. He offered a cash prize for the best video submission and then sat back and waited to see what people would come up with. What a cool way to create a music video! Let other people do it for you! Ha!

My friends in the Barenaked Ladies have also got an amazing dialogue going on with their fans and have had videos created for them by Fans as well. The BNL boys have actually done a pretty amazing job of reach out to fans and giving them the tools necessary to play with the originally recorded music tracks for creating new and interesting mixes of BNL songs and generally making the relationship flow both ways… Artist creativity flows out but then is reciprocated by some amazing Fan based creativity.

Since creating the Fan Page on Facebook there’s been a slow rumble of interest from people who are connecting to the page and connecting to me and slowly but surely I’m learning how to feed Fan interest with this page… Hopefully over time it will continue to grow and I’ll be able to tap into the the creativity and brilliance of some of the folks who’s watched my show, had a laugh and saw something there they might be able to contribute to – who knows where it might lead. Should be fun finding out!

This entry was posted on Monday, February 22nd, 2010 at 12:01 am and is filed under Marketing, Performance. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.