Where in the world am I today?: North Vancouver, BC, Canada
Back in December of ’08, almost a year ago now I started a dialogue with the guy who’s launching the CreativeMix a conference for people who rely on creativity for a living. The very first CreativeMix ‘Ideation Conference’ will take place on October 22, 2009, and yours truly will be one of the guest speakers at the conference along with some pretty seriously creative types from around Vancouver… It’s pretty cool to be included in such illustrious company… For more info about the conference, check out the website and consider dropping in to be a part of things…
But I digress… Monday’s are for a discussion of marketing ideas and I thought I’d throw this one out there because Corwin Hiebert head-honcho for this little party said that he was pro-actively marketing the event by having custom coffee cup sleeves printed and distributed to coffee shops around the lower mainland. Apparently the statistics were something crazy like the average person who drinks coffee holds on to their cup for between 30 – 45 minutes and he figured having his logo and information about his event on a sleeve was a potential 30 – 45 minute advertising plug to his target market. Apparently creative types drink a lot of coffee… Who knew??? I don’t which makes me wonder about how on Earth I got selected to be a guest speaker, but that’s another story…
Knowing your target market and finding a way to sneak into their psyche like Corwin is attempting to do with these coffee cup sleeves is a pretty clever approach. Will it work? Hard to know exactly, but it’s a promotional/marketing angle that I’d never considered before and got me thinking a bit more outside the box about ways to reach a potential buyer in a different way… I’m not saying run out and have a bunch of custom coffee cup sleeves printed, but what I am saying is push yourself to come up with new and original ways to set yourself apart from the crowd as people will remember it and as soon as they remember you, your chances of getting a gig skyrocket!
